Demo Center Analytics

👉 Check out the Demo Center Analytics Tour!

The Demo Center Analytics page provides a single place for you to review and understand how your prospects are engaging with any of your live Demo Centers.

These insights can shed light on buyer intent levels, show you which parts of your Demo Center they're finding most interesting, and how effective your Demo Centers are in driving conversions.

First, click Analytics in the left-hand menu and select the Demo Center tab.

Demo Center Analytics Overview Page

The Overview page contains aggregate data based on a selected date range.

• Demo Center loads - total impressions (page loads) within a selected date range for all Demo Centers - regardless of visitor engagement (hover/clicks)

• Demo Center sessions - total number of times someone has clicked into any Demo Center or hovered over an element that triggers an action (showing they actually engaged with it)

• Demo Center unique viewers - total number of unique individuals who have started sessions

• Sessions line graph - compare total loads, sessions, and unique viewers across a selected timeframe. You can also arrange the data using the dropdown for Daily, Weekly, or Monthly views.

• Average session time - an aggregate average time of sessions in minutes and seconds

• Click through rate - total CTA clicks (external links, forms, and schedulers) divided by total sessions

• Engaged sessions - the percentage of total sessions lasting 30 seconds or more

Demo Center table

See a list of all your Demo Centers along with several data points including Loads, Sessions, Unique viewers, and Avg. session time. Selecting the arrow will open the individual Demo Center analytics.

Demo Center Analytics Individual Page

• Total Demo Center loads - total impressions (page loads) within a selected date range for this specific Demo Center - regardless of visitor engagement (hover/clicks)

• Total Demo Center sessions - total number of times someone has clicked into this Demo Center or hovered over an element that triggers an action (showing they actually engaged with it)

• Total Demo Center unique viewers - total number of unique visitors who have started a session

• Average session time - average time of sessions in minutes and seconds for this Demo Center

• Click through rate - total CTA clicks (external links, forms, and schedulers) divided by total sessions

• Average topics viewed - an average count of topics viewed compared to total number of topics

• Engaged Sessions chart - shows the % of sessions that are considered engaged (lasting at least 30 seconds)

• Topics chart - horizontal bar chart listing all Topics, color separated by whether they were Responded to, Declined, or Skipped

The below table shows you all the Topics in your Demo Center, how many Content Tracks are in each, and other data around Responses, Average Time spent, and how many Conversions occurred with a specific Topic active.

• Conversion trends chart - forms and schedulers opened via CTA clicks vs sessions with a conversion

• CTA click chart - displays total counts for CTA clicks between Links, Forms, Schedulers, or the Save & share button

Content table Displays the content within your Demo Center, its type, and average time spent. Traffic source See where traffic is coming from to your Demo Center by source URL.