👋Welcome to Tourial!

We are excited you are here!

Introduction

Micro Tours are more than just interactive demos—they’re the most effective way to drive revenue and move prospects through the marketing funnel.

Unlike traditional Interactive Demos or marketing videos, Micro Tours are built for engagement, conversion, and storytelling. They introduce prospects to key product moments with explainer screens that highlight value and differentiation, while allowing users to experience the product firsthand through interactive demo screens.

Micro Tours are short, impactful, and action-driven, designed to meet the needs of today’s distracted, time-strapped prospects—helping them learn, explore, and convert faster than ever.

Why Micro Tours?

🎯 They’re built for top-of-funnel engagement

• Most prospects aren’t ready for a long sales demo or an in-depth webinar—they’re still exploring. Micro Tours give them a quick, compelling introduction to your product without the commitment.

🚀 They scale your storytelling across every channel

• Whether it’s web, social, chatbots, or email, Micro Tours let you repurpose content and keep messaging consistent, ensuring your story stays clear and effective.

📊 They generate actionable engagement data

• Every interaction within a Micro Tour provides insights into prospect intent and interest, fueling better nurture sequences and sales follow-ups.

🔄 They’re easier (and cheaper) to update than video

• Unlike explainer videos that require costly edits, Micro Tours let you update specific screens on the fly—keeping content fresh without expensive production cycles.

👀 They hold attention better than traditional content

• Videos? Too passive.

• Interactive Product Demos? Too complex.

• PDFs? Let’s be real—no one’s reading those.

• Micro Tours strike the perfect balance—interactive enough to engage, but structured enough to guide the experience effectively.

🛑 They avoid the “feature trap”

“When you let users click everywhere, you guide them nowhere.”

Traditional product demos dump users into a sandbox, expecting them to figure things out. Micro Tours keep the experience focused on storytelling, ensuring every feature connects directly to value.

How Micro Tours Work

1️⃣ Prospects encounter a Micro Tour

• Through a website, social post, email, chatbot, or ad, prospects are invited to explore a bite-sized interactive tour.

2️⃣ They get an instant “what” and “so what”

• A brief explainer screen sets the stage—introducing key value points before jumping into the experience.

3️⃣ They explore with a guided interactive demo

• After the intro, prospects click through demo screens that simulate a real product experience.

• Interactive Tools keep users engaged while showing them exactly why the product matters.

4️⃣ They’re given clear next steps

At any point, users can click a CTA to: ✅ Request a live demo ✅ Explore additional tours ✅ Download more resources ✅ Move deeper into the marketing funnel

Micro Tours: The Ultimate Demand Gen Tool

With Micro Tours, marketing teams can:

✅ Reduce content bounce rates and increase time spent on site ✅ Keep early-stage prospects moving toward conversion ✅ Create scalable, consistent messaging across multiple campaigns ✅ Provide interactive experiences that engage rather than overwhelm ✅ Give sales teams valuable prospect engagement data

Why We Built Everything to Support Micro Tours

Every tool within Tourial—our AI Tour Planner, AI Tour Builder, and everything in between—exists to make the creation of Micro Tours as easy and effective as possible.

🔹 Tori, your AI-powered assistant, helps you plan and build Micro Tours in minutes. 🔹 AI-generated storyboards speed up the process, so you never start from scratch. 🔹 Content reuse tools let you unlock more mileage from assets you already have

Micro Tours aren’t just another marketing asset. They’re the most efficient, scalable, and conversion-focused way to introduce your product to the world.

How to Contact Us

Need additional help? Our support team is here to help! Reach out to our support team and they'll help you with next steps.

Getting Started

These easy steps will help you get started and make the most of the Tourial Platform!

Inviting your team

Setting your Account Branding

Downloading the Chrome Extension