Lead Forms in Pardot

👉 Take a Tour before Getting Started👈

For this, you will need to have a Pardot Form Handler created to map your Tourial form leads into your account. We recommend a custom form handler dedicated to Tourial (ie. Tourial - Pardot Form).

Connect your Pardot Form Handler to Tourial

1. Back in Tourial, select Forms, then Create a new form

2. At the top, add a form name

3. Below, there are several options to add or edit fields, and style your form. First, click Content to connect your Pardot Form Handler

4. You can add a headline and description text. Select Integration, then Import fields

5. Select the Tourial Form Handler you created

If you added any text fields to your Pardot Form Handler for the purpose of capturing UTMs, you'll be able to map these as well. Select Hidden from the dropdown in the form editor and then pick the corresponding UTM parameter

Note: Make sure the number of fields in your Tourial form matches the fields in your Pardot form, otherwise you'll potentially send empty data or the integration will fail.

6. Style your form as you wish by using the remaining form settings

7. If you choose to show the confirmation modal, you can edit and style it under the Confirmation tab

8. Save your form

When you want to add this form to your Tourial, you'll open the tour in the builder.

1. Select the page you want to add a form to and click Form

2. Choose your form from the dropdown menu and then toggle on Add form

Note: If you're adding this form to the beginning of your tour or somewhere in the middle, checkmark the Gated box. This prevents viewers from proceeding with the tour unless they complete the form.

Success! 🎉 Confirm the connection by sending a test lead through the form to make sure it goes through to your Pardot account!